Welcome to The Blog
A conglomeration of actionable strategy and relatable business lessons and experiences for creative entrepreneurs written by Crystal Eva.
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Featured Blog Posts:
The Hidden Cost of Overbuilt Email Systems (and Why FloDesk Is Still Doing It Right)
Software companies are scrambling to keep up with AI — and you’re the one footing the bill. While most platforms are hiking prices without explanation, FloDesk is taking a different approach. Here’s what that means for your operations, your profit margins, and your sanity.
Build Systems That Make Your Goals Happen
If you feel busy but stuck, the fix isn’t a new goal. It’s a simple system you can run every day. In this post, we break down a three-part system—Trigger, Process, Track—so you can cut decision fatigue, ship work, and scale with less stress. We also share quick wins you can use this week, plus proof from leading research.
Everything You Need to Know About Fractional COOs (And Why You Need One)
Hiring a Fractional COO could be the smartest move you make to scale your business this year. A Fractional COO helps entrepreneurs streamline systems, improve client retention, and elevate the customer journey — without the cost of a full-time executive. If you’re ready to free up your time and grow with ease, here’s everything you need to know.
Why Every Service-Based Business Needs a Fractional COO to Scale Without the Burnout
Unlock the potential of your service-based business by streamlining operations with a fractional COO. By implementing automation, refining workflows, and enhancing team efficiency, you can reduce burnout and scale sustainably. If managing client deliverables and admin tasks feels overwhelming, it might be time to optimize your backend processes. A fractional COO helps you focus on growth while ensuring your business runs smoothly behind the scenes.
High Maintenance Things I Do to Run a Low Maintenance Business
The secret to running a business that practically runs itself? Put in the work upfront. By setting up automated workflows, project templates, and organized systems, you save hours every week and avoid burnout. High maintenance systems = low maintenance operations—and that’s the kind of energy your business (and future self) will thank you for.