Welcome to The Blog
A conglomeration of actionable strategy and relatable business lessons and experiences for creative entrepreneurs written by Crystal Eva.
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Featured Blog Posts:
5 Things That Make Sense to Me as a CEO (But Not Everyone Wants to Hear)
Many CEOs think their problems come from marketing or sales, but the real issue often sits inside their operations. This post breaks down five bold truths that help leaders fix revenue gaps, cut stress, and build a business that can grow. These insights speak to the pain points many owners face when they feel stuck or stretched thin.
The Hidden Cost of Overbuilt Email Systems (and Why FloDesk Is Still Doing It Right)
Software companies are scrambling to keep up with AI — and you’re the one footing the bill. While most platforms are hiking prices without explanation, FloDesk is taking a different approach. Here’s what that means for your operations, your profit margins, and your sanity.
Build Systems That Make Your Goals Happen
If you feel busy but stuck, the fix isn’t a new goal. It’s a simple system you can run every day. In this post, we break down a three-part system—Trigger, Process, Track—so you can cut decision fatigue, ship work, and scale with less stress. We also share quick wins you can use this week, plus proof from leading research.