Welcome to The Blog
A conglomeration of actionable strategy and relatable business lessons and experiences for creative entrepreneurs written by Crystal Eva.
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Featured Blog Posts:
The Hidden Cost of Overbuilt Email Systems (and Why FloDesk Is Still Doing It Right)
Software companies are scrambling to keep up with AI — and you’re the one footing the bill. While most platforms are hiking prices without explanation, FloDesk is taking a different approach. Here’s what that means for your operations, your profit margins, and your sanity.
Build Systems That Make Your Goals Happen
If you feel busy but stuck, the fix isn’t a new goal. It’s a simple system you can run every day. In this post, we break down a three-part system—Trigger, Process, Track—so you can cut decision fatigue, ship work, and scale with less stress. We also share quick wins you can use this week, plus proof from leading research.
The Sunset Productivity System: How to Transform Your Evenings and Be More Productive
Are you tired of feeling like your evenings slip away without accomplishing anything? The Sunset Productivity System is a simple, three phase system that helps you Energize & Reset, Be Intentional, and Wind Down, so you can make the most of your time after work. Start using these three phases to become more productive, enjoy quality family time, and get the restful sleep you need to wake up energized!