Welcome to The Blog
A conglomeration of actionable strategy and relatable business lessons and experiences for creative entrepreneurs written by Crystal Eva.
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Featured Blog Posts:
Crystal Eva Recognized Among the Best Fractional COO Services in Canada
Crystal Eva Consulting is proud to be featured in Digital Reference’s spotlight on leading Fractional COO services in Canada. In this article, we share how our tailored, human-centered approach helps businesses streamline operations, strengthen team alignment, and build scalable systems for long-term growth. Learn why the demand for Fractional COOs is rising — and how strategic operational leadership can transform organizations navigating change.
5 Things That Make Sense to Me as a CEO (But Not Everyone Wants to Hear)
Many CEOs think their problems come from marketing or sales, but the real issue often sits inside their operations. This post breaks down five bold truths that help leaders fix revenue gaps, cut stress, and build a business that can grow. These insights speak to the pain points many owners face when they feel stuck or stretched thin.
The Hidden Cost of Growth: How Rising AI Tech Prices Are Draining Small Business Profit
Running an online business is getting more expensive. With software platforms raising prices and AI reshaping how we work, it’s easy to feel stuck paying more for tools that don’t deliver results. A tech stack audit can help you find clarity, cut costs, and build a system that grows with your business.
The Hidden Cost of Overbuilt Email Systems (and Why FloDesk Is Still Doing It Right)
Software companies are scrambling to keep up with AI — and you’re the one footing the bill. While most platforms are hiking prices without explanation, FloDesk is taking a different approach. Here’s what that means for your operations, your profit margins, and your sanity.
Build Systems That Make Your Goals Happen
If you feel busy but stuck, the fix isn’t a new goal. It’s a simple system you can run every day. In this post, we break down a three-part system—Trigger, Process, Track—so you can cut decision fatigue, ship work, and scale with less stress. We also share quick wins you can use this week, plus proof from leading research.